Marketing research. Theoretical and practical aspects. Tutorial
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The training manual summarizes the main trends of the theory and practice of marketing research, special attention is paid to the study of consumer behavior. Modern methods of collecting and analyzing data are considered, including the possibility of applying virtual reality, neurotechnology, crowdsourcing and gaming engineer in marketing research.
A textbook is intended for university students, it will be useful to the heads of organizations and specialists involved in marketing issues
A textbook is intended for university students, it will be useful to the heads of organizations and specialists involved in marketing issues
Author:
Author:Natalya Petrovna Rebrova
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-907244-41-2
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