Marketing research. Textbook. Federal State Educational Standard S
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The issues of the theory and practice of marketing research as the information basis for making management decisions in the field of marketing are considered. Such basic blocks such as types of marketing research, methods and tools for collecting information, analytical tools are highlighted. Practical examples of the use of research tools are presented. Corresponds to the Federal State Educational Standard of the latter generation. For students of secondary vocational education studying in the specialties of the enlarged group Economics and Management
Author:
Author:Rychkova Nadezhda Vasilievna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Secondary Professional Education
ISBN:
ISBN:978-5-406-01615-2
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