Marketing research on the market of innovative product
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The textbook consists of two parts - theoretical and practical, covering the following topics: the concept and features of marketing innovation, types of demand for innovative goods, competition in innovation marketing, segmentation and research methods in innovation marketing. The purpose of this publication is to form a comprehensive understanding of the science of innovation and practical acquaintance with the possibilities of marketing innovation.
prepared in accordance with the requirements of the Federal State Educational Standard of Higher Education in the areas of training Management. Designed for bachelors and undergraduates of technical areas of training, studying the discipline Marketing of Innovation, as well as for specialists involved in the development and promotion of innovative projects
prepared in accordance with the requirements of the Federal State Educational Standard of Higher Education in the areas of training Management. Designed for bachelors and undergraduates of technical areas of training, studying the discipline Marketing of Innovation, as well as for specialists involved in the development and promotion of innovative projects
Author:
Author:Black Varonika Valerievna
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: 1
ISBN:
ISBN:978-5-5-8114-2824-3
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