Marketing Research in Financial Markets: Manual for Master"s Students
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The training manual discusses the issues of information support of marketing activities and evaluating the effectiveness of the marketing information system, reveals the classification of marketing information, gives a characteristic of financial markets and financial institutions, the methodology of marketing research, the process of organizing them and determining the costs of conducting. In the context of digitalization, attention is paid to the technologies of marketing research on the Internet, relevant issues are revealed: the essence and tasks of marketing online research, methods of conducting marketing research on the Internet, cloud technologies in marketing research, scoring in marketing, blockchain, and Big Data.
A textbook contains an extensive reference material necessary for practical activities in the financial sector. Examples are real cases of financial organizations.
The publication is intended for undergraduates studying in master"s programs
A textbook contains an extensive reference material necessary for practical activities in the financial sector. Examples are real cases of financial organizations.
The publication is intended for undergraduates studying in master"s programs
Author:
Author:Земляк Светлана Васильевна, Аршинов Виктор Николаевич, Гусарова Ольга Михайловна
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-903268-30-6
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