Marketing research and situational analysis. Textbook and workshop
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Gives a fundamental idea of the process, methods and basic tools of marketing research aimed at obtaining information necessary for the leaders of companies to make effective management decisions in a constantly changing market environment. Real examples of marketing and research activities of the company are combined with examples from the practice of conducting marketing research projects of the first Russian marketing department created in the G.V. Plekhanov REU. Each topic includes a list of studied didactic units, theoretical issues, tests and practical tasks performed by students in the audience and in the process of independent training.
corresponds to the Federal State Educational Standard in the last generation.
For students of the programs "Bachelor Management", "Bachelor in the direction of advertising and public relations", studying disciplines: "Marketing research" and "Marketing research and situational analysis". Chapters on applied marketing
corresponds to the Federal State Educational Standard in the last generation.
For students of the programs "Bachelor Management", "Bachelor in the direction of advertising and public relations", studying disciplines: "Marketing research" and "Marketing research and situational analysis". Chapters on applied marketing
Author:
Author:Skorobogaty Irina Ivanovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Bachelor
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-406-08036-8
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