Marketing research

For the Marketer Professional Marketer, Churchill"s book has long become a classic market research. Now all the advanced ideas of this famous author are collected in the eighth edition of its most famous fundamental work. The many years of experience of the master here is honed to perfection, and readers are provided with a unique opportunity to touch the wisdom set forth in this, without exaggeration, the Bible of the modern marketer.

from it you will learn about how to correctly:
- Formulate goals and marketing research tasks,
- to organize the process of research,
- choose methods and forms of data collection,
- to analyze the information received,
- Prepare a research report.

Having studied this The publication, a specialist in the field of market research will be able to collect together and correct its knowledge, learn about new approaches to the development of a marketing strategy. A student of the university with Azov learns about all stages of the research project, and the teacher will turn the immense material for its work. Of course, this book will be useful to those managers who want to become experts in marketing and significantly increase their professional level