Marketing Products in Sports: Textbook
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This publication contains materials about the main marketing products in sports: sponsorship, ticket programs, merchandising, media enthusiasm and an athlete"s transfer. Definitions are given, the market of these products and their main components are disclosed: product, price, channel and place of sales. The main marketing strategies of sports organizations and marketing audiences in sports are shown.
A textbook is recommended for specialists working in the sports industry, for students and students studying the disciplines Sports Management and Sports Marketing as part of the training of sports managers for educational programs of undergraduate, magistrates and professional retraining
A textbook is recommended for specialists working in the sports industry, for students and students studying the disciplines Sports Management and Sports Marketing as part of the training of sports managers for educational programs of undergraduate, magistrates and professional retraining
Author:
Author:Gorelikov Valery Afanasevich
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4257-0534-1
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