Marketing practicum. Tutorial
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The processes of developing the strategy and mission of the company, the creation of a unified information environment, a methodology for analyzing the market conditions for goods (services) and its segmentation are analyzed. The following issues of marketing activity are considered: the life cycle of goods, price and pricing, advertising and sales stimulation. The regulation of a business process, extensive practical material, a dictionary of terms are given.
For students, graduate students and university teachers, students of the postgraduate education system, heads of organizations, entrepreneurs.
4th edition, processed and supplemented
For students, graduate students and university teachers, students of the postgraduate education system, heads of organizations, entrepreneurs.
4th edition, processed and supplemented
Author:
Author:Кеворков Владимир Владимирович, Кеворков Дмитрий Владимирович
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-406-03178-0
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