Marketing of territories. Textbook
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A textbook on the discipline "Marketing Territories" introduces readers to the possibility of applying marketing tools in the development of territories.
The main provisions of the marketing of territories, the categorical apparatus of discipline, the mechanisms for creating competitive advantages of territories, including modern economic approaches, the development of intellectual capital and the infrastructure complex are disclosed. The features of marketing of cities and municipalities are considered.
The book sets out theoretical material, as well as examples of the implementation of marketing strategies of territories of all levels (country, region, city, municipality) of Russian and foreign practice.
The textbook is intended for students, undergraduates and all those interested in this problem
The main provisions of the marketing of territories, the categorical apparatus of discipline, the mechanisms for creating competitive advantages of territories, including modern economic approaches, the development of intellectual capital and the infrastructure complex are disclosed. The features of marketing of cities and municipalities are considered.
The book sets out theoretical material, as well as examples of the implementation of marketing strategies of territories of all levels (country, region, city, municipality) of Russian and foreign practice.
The textbook is intended for students, undergraduates and all those interested in this problem
Author:
Author:Natalya Lysova
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-3923-5630-0
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