Marketing of market niches. Tutorial
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The manual was prepared on the basis of the course "market niches". The classification and typology of market niches are given. The concept of a niche is considered, the process of searching and evaluating niches is described, strategies for choice and development are proposed.
For employees of the marketing departments of domestic companies working with innovative high -tech products. The book will be useful to teachers, listeners of business schools and master
For employees of the marketing departments of domestic companies working with innovative high -tech products. The book will be useful to teachers, listeners of business schools and master
Author:
Author:Tokarev Boris Evgenievich
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-9776-0553-3
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