Marketing of innovative and technological startups. From technology to commercial result
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The book is devoted to the issues of technological innovation and marketing of innovative startups, which are based on new technological solutions. The marketing of innovative startups has not been methodically developed, and in most cases it is built on the principle of “trial and error”. This is a symbiosis of different principles of the well -known classical marketing for the stages of finding a debut idea of business, developing a prototype and testing it, actually for a startup and for the further development of the product, only after the product “goes” in the market, classic marketing is included in the work.
The book shows problem areas that marketing is able to “allow” for innovation, describes world experience. The book is intended to convey knowledge and experience to those who will have the will of fate to “boil in the boiler” of innovation
The book shows problem areas that marketing is able to “allow” for innovation, describes world experience. The book is intended to convey knowledge and experience to those who will have the will of fate to “boil in the boiler” of innovation
Author:
Author:Tokarev Boris Evgenievich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Magistracy
ISBN:
ISBN:978-5-976-0472-7
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