Marketing of educational services. Monograph
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Throughout the world, marketing research is widely used by universities for the formation of strategies for the development of education and internationalization, studying foreign educational markets and the needs of potential applicants, introducing new specialties, assessing the quality of training and the provision of educational services, employment of students, etc. Research is carried out as universities and specialized organizations at the expense of universities, and by order of education management bodies. They are involved in the faculty, applicants and their parents, students, graduates, employees of international university services, a wide academic community. Marketing allows us to study the real demand for certain forms of education, the main problems in the training of specialists, as well as the orientation of applicants and their parents, promising forms of education and advanced training, groups of population, interested in certain educational services, in various regions and countries peace, determination of the real value of educational services.
The recommendations proposed by the author will help Russian universities optimize the activities of the recruitment of foreign citizens in accordance with their needs and capabilities, as well as expand the list of educational programs, taking into account the requirements of the educational market and the needs of foreign applicants.
For specialists in the field of education
The recommendations proposed by the author will help Russian universities optimize the activities of the recruitment of foreign citizens in accordance with their needs and capabilities, as well as expand the list of educational programs, taking into account the requirements of the educational market and the needs of foreign applicants.
For specialists in the field of education
Author:
Author:Krasnova Gulnara Amangeldinovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
ISBN:
ISBN:978-5-392-33873-3
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