Marketing of a hotel enterprise. Tutorial
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The training manual discusses the concepts of marketing and its practical component - the sales process - in the context of the specific nature of the hotel business, the conceptual approaches to the marketing system and the choice of effective marketing strategy in the hotel business are determined.
. For students of the undergraduate, students in the areas of the training “Hotel business”, “Tourism”, “Service”, specialists in the field of tourist business and socio-cultural service, as well as managers working in this environment
. For students of the undergraduate, students in the areas of the training “Hotel business”, “Tourism”, “Service”, specialists in the field of tourist business and socio-cultural service, as well as managers working in this environment
Author:
Author:Semenova L. V., Kornevetset V.S., Dragilev I.I. ..
Cover:
Cover:Package
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Cooked
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-394-04356-7
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