Marketing of a hotel enterprise. Tutorial
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The essence of hotel marketing, the specifics of marketing of hospitality services, marketing strategies of hotel enterprises in the field of product and pricing policy, innovation in the field of hotel products, conduct marketing research and market segmentation, promoting hotel services are considered in detail.
After each chapter, control issues and practical control tasks are given to evaluate knowledge of theoretical material.
Designed for students of secondary vocational education institutions studying in the specialty "Hotel Affairs". It can be used to train students of organizations of additional professional education, students of both full -time and remote forms of training, and individual chapters can be useful to college students
After each chapter, control issues and practical control tasks are given to evaluate knowledge of theoretical material.
Designed for students of secondary vocational education institutions studying in the specialty "Hotel Affairs". It can be used to train students of organizations of additional professional education, students of both full -time and remote forms of training, and individual chapters can be useful to college students
Author:
Author:Klyuchevskaya Irina Sergeevna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Secondary Professional Education
ISBN:
ISBN:978-5-16-015631-6
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