Marketing. Mastering the profession. Textbook for universities
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A good textbook for marketers should have a strong practical orientation - employers pay for the performance of specific professional functions and duties, and not for the general horizons of a specialist. In this textbook, the material is built not only in accordance with the requirements of the educational standard, but also taking into account the recommendations of professional standards developed under the auspices of employers. The business processes of the marketer are presented in relation to specific positions that he can occupy at the beginning of his career: marketing analyst, production manager, distribution and sales specialist, marketing communications specialist, brand manager, etc. Description of functions and business processes for each The posts are devoted to a separate chapter or section, supplemented by control tasks and necessary literature.
Such a "official" approach has been implemented for almost 20 years at the Institute for Marketing of the State University of Management, which was one of the first in the country to prepare marketers. This textbook summarizes this experience, which has provided almost 100%employment of students.
Recommended by the Council of the educational and methodological association on education in the field of management as a textbook for students in higher education programs for training 38.03.02 "Management" (qualification (degree) "Bachelor)
Such a "official" approach has been implemented for almost 20 years at the Institute for Marketing of the State University of Management, which was one of the first in the country to prepare marketers. This textbook summarizes this experience, which has provided almost 100%employment of students.
Recommended by the Council of the educational and methodological association on education in the field of management as a textbook for students in higher education programs for training 38.03.02 "Management" (qualification (degree) "Bachelor)
Author:
Author:Aleshnikova V.I., Azoev G. L., Tokarev Boris Evgenievich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:White
Series:
Series: Textbook for universities
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-0790-2
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