Marketing management and the formation of the new economy of modern Russian society
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The monograph examines the role and significance of marketing management in the process of forming a “new economy” of modern Russian society. Conceptual approaches to the study of the essence of marketing content in the conditions of the formation and development of the knowledge economy are given. The authors concluded that the successes of high -tech production, scientific and social progress are increasingly determined by the qualitative characteristics of the national education system, the level of training of scientists and specialists that meet the requirements of the emerging neoeconomics. To form a development strategy, Russia cannot have a different path than the formation of an economy based on knowledge, an innovative economy. The monograph is intended for employees of scientific institutions, university teachers, graduate students, undergraduates and persons interested in this problem
Author:
Author:Акопова Елена Сергеевна
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-906660-88-6
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