Marketing Management
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"Marketing Management" is the famous work of the classic of the marketing of Philip Kotler, the desktop book of most students and marketers -practitioners. It contains the theoretical foundations of the marketing course, equipped with examples from practice. A thoughtful, convenient structure makes it an indispensable manual in one of the most relevant economic disciplines.
New, 15th edition is significantly changed and supplemented. New concepts have been added, many topics have developed and reflect modern market realities, examples have been completely changed.
The book proposed is recommended by the Russian Association of Marketing and leading universities in Russia and the world as a textbook for students, as well as for professional marketers who want to keep up with the times and study the latest work of leading marketing specialists
New, 15th edition is significantly changed and supplemented. New concepts have been added, many topics have developed and reflect modern market realities, examples have been completely changed.
The book proposed is recommended by the Russian Association of Marketing and leading universities in Russia and the world as a textbook for students, as well as for professional marketers who want to keep up with the times and study the latest work of leading marketing specialists
Author:
Author:Keller Kevin Lane, Kotler Philip
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Gazeta
Series:
Series: Classic Foreign Textbook
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-0422-2
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