Marketing in Trade: Textbook
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The textbook reveals theoretical aspects, mechanism for managing and planning marketing in trade. Particular attention is paid to the characterization of marketing technologies in trade and methods for assessing the effectiveness of their use. It is important that the textbook contains specific calculation algorithms, analytical tables, marketing matrices, drawings, graphs on examples of the organization of marketing in trade.
For undergraduate students studying in the areas of training "Trade" and "Management", teachers of the economic areas of training universities, scientists studying the problems of marketing in trade, as well as managers of various commercial structures
For undergraduate students studying in the areas of training "Trade" and "Management", teachers of the economic areas of training universities, scientists studying the problems of marketing in trade, as well as managers of various commercial structures
Author:
Author:Sinyaeva I.M., fellow countryman S.V.; CD. Prof.P. Dashkov
Cover:
Cover:Hard
Category:
- Category:Arts & Photography
- Category:Business & Money
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Training publications for bachelors
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-394-04227-0
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