Marketing in the field of culture. Tutorial
Please sign in so that we can notify you about a reply
The training manual systematically discusses the content and features of marketing in the field of culture and art. Special attention is paid to marketing strategies, modern branding technologies, evaluating marketing technology for non -profit organizations.
For students (bachelors and masters) of higher and secondary special educational institutions of culture and art, all interested in marketing of the socio-cultural sphere.
4th edition, stereotypical
For students (bachelors and masters) of higher and secondary special educational institutions of culture and art, all interested in marketing of the socio-cultural sphere.
4th edition, stereotypical
Author:
Author:Shekina Ekaterina Leonidovna, Tulchinsky Grigory Lvovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Textbooks for universities. Special literature
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-8114-7851-4
No reviews found