Marketing in industries and areas of activity. Textbook

The textbook discusses the features of marketing in various sectors and areas of activity in a modern economy. The theory and practice of marketing activities in industry, wholesale and retail trade, public food, hotel business, tourism, sports, spheres of transport, folk crafts, culture, higher education and science, and health care are analyzed.
. For students of undergraduate and magistrates studying in the areas of training “Management”, “Trade”, “Advertising and public relations” and related areas of training, graduate students, university teachers, as well as marketers, managers, economists and everyone who is interested in marketing features In various sectors and areas of activity