Marketing in commerce: a textbook for bachelors
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The textbook reveals the essence and content of marketing in commercial activities, conceptual models and types of organizational structures of marketing management in commerce are characterized, and the features of the development of marketing strategies in commerce are shown. A special section is devoted to marketing planning issues in commercial organizations, which examined in detail the technologies of strategic and operational internal planning, as well as the development of a business plan. The final section reveals the methodology for calculating key indicators of the effectiveness of marketing in commerce.
For undergraduate students studying in the areas of training “Trade” and “Management”, as well as practical workers in order to effectively use marketing tools in commercial activities
For undergraduate students studying in the areas of training “Trade” and “Management”, as well as practical workers in order to effectively use marketing tools in commercial activities
Author:
Author:Sinyaeva I. M., countryman S.V., Sinyaev V.V.,
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-394-04449-6
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