Marketing. Fundamentals of theory and practice (for bachelors) Textbook
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The results of the activities of large and small enterprises in a market economy are largely determined by the level of organization of their marketing activity. Therefore, the reform of the management systems of Russian enterprises are connected precisely with marketing. The textbook sets out ideas, problems, marketing methods and the practice of their application in Russian enterprises.
For students, graduate students and teachers of economic faculties and universities, for distance learning, students of the postgraduate education system, independent study of marketing, as well as for managers and specialists of organizations.
4th edition, processed and supplemented
For students, graduate students and teachers of economic faculties and universities, for distance learning, students of the postgraduate education system, independent study of marketing, as well as for managers and specialists of organizations.
4th edition, processed and supplemented
Author:
Author:Viktor Ivanovich Belyaev
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-406-08027-6
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