Marketing for entrepreneurs. Just about the complex
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Simple, concisely and accessible, with many examples, the foundations of marketing of the enterprise are presented. The development of the marketing program of the enterprise and its implementation is considered as a single process consisting of a market analysis, the openings of the characteristics of the enterprise, the choice of a competitive advantage, the formation of a development strategy and monitoring its implementation. In the second edition, chapters on the behavior of consumers from the standpoint of a lifting economy were added.
The book is intended for entrepreneurs, departments and directors of companies, marketing managers. It will also be useful for students of MBA schools, students, undergraduates and graduate students specializing in the field of marketing.
2nd edition, processed and supplemented
The book is intended for entrepreneurs, departments and directors of companies, marketing managers. It will also be useful for students of MBA schools, students, undergraduates and graduate students specializing in the field of marketing.
2nd edition, processed and supplemented
Author:
Author:Gukasyan Nikolay
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: growth factor
Age restrictions:
Age restrictions:18+
ISBN:
ISBN:978-5-9775-4037-7
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