Marketing
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The training manual discusses the basic concepts of marketing, its use at different levels of management, as well as a role in strategic planning. The issues of marketing research, study and analysis of the market situation, the development of a marketing complex, marketing planning and control are described in detail. For undergraduate students studying in the areas of training “Economics”, “Management” and “Trade”, as well as for practical specialists
Author:
Author:Romanov Alexander Anatolyevich, Basenko Boris, Zhukov Boris Mikhailovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-394-04234-8
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