Marketing
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The textbook is a fourth edition, contains a detailed presentation of the topics of the “Marketing” discipline. In an accessible and understandable form, the key concepts of the discipline Marketing are considered. In particular, the reader will receive an idea of the essence of marketing, its types, principles, functions and basic elements, the environment of marketing and the conditions in which its application is possible. The training manual reveals the concept of the market, its types, capacity and segmentation, competition, its types, the role of the enterprise in competition in order to achieve key success factors. Considerable attention is paid to the concepts of “product”, “product”, their distinctive features. The essence of the goods is disclosed and the features of marketing logistics are given as a method for managing the channels of promoting goods.
The textbook also includes a bibliographic list, questions for self -control, tests, which will fully study the marketing course.
meets the requirements of federal state educational standards of higher education of the latest generation.
For bachelors studying in the field of training 03/38/02 Management.
4th edition, processed and supplemented
The textbook also includes a bibliographic list, questions for self -control, tests, which will fully study the marketing course.
meets the requirements of federal state educational standards of higher education of the latest generation.
For bachelors studying in the field of training 03/38/02 Management.
4th edition, processed and supplemented
Author:
Author:Reznik Galina Aleksandrovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Higher Education. Bachelor
ISBN:
ISBN:978-5-16-016830-2
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