Маркетинг
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Information is presented about the appearance of marketing, the dynamics of its promotion on the historical ladder, starting with pre -revolutionary Russia and ending with the new economy. An analytical set of observations of the application of various marketing tools in industry and other sectors of the economy is given. Approaches are determined for scanning individual organizational and managerial marketing decisions. Various situations and possibilities of marketing healing in terms of economic development of enterprises and territories are considered.
The book is recommended for a wide range of readers: students and teachers of higher and secondary schools, managers and marketing directors, commercial services of companies, civil servants engaged in economic development of territories
The book is recommended for a wide range of readers: students and teachers of higher and secondary schools, managers and marketing directors, commercial services of companies, civil servants engaged in economic development of territories
Author:
Author:Константинов Виктор Иванович
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-9729-1146-2
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