Marketing: Creation and report of consumer value. Textbook
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The textbook was prepared by the team of authors of the first Russian Marketing Department of the Russian Economic University named after G.V. Plekhanova. The textbook combines modern theory, applied aspects and practice of marketing, reflects important modern trends in the economy that affect business and marketing activities: the need to implement the attitude, the importance of ecology factors, the social responsibility of marketing, changes taking place in connection with the development of a digital economy, Adaptation of marketing activities in the Internet environment, in social media, using marketing of mobile applications. Each chapter of the textbook contains a mini-case, tasks and questions for repetition, as well as a list of recommended relevant literature, diagrams, tables, drawings, calculation tasks.
meets the requirements of federal state educational standards of higher education of the latest generation.
Students of educational organizations of higher education studying in the areas of training of undergraduate "Management and" Economics", profile "Marketing", students and undergraduates studying special marketing disciplines: "Banking Marketing", "Internet Marketing", Marketing small and medium -sized businesses", "marketing research", "marketing communications"," marketing planning and audit "," marketing of tourism "," marketing services", "international marketing", "marketing in the industries and areas of activity", “non -commercial marketing "," Fundamentals of strategic marketing "," behavior of consumers", "industrial marketing", "trade marketing", "pricing and distribution policy", as well as graduate students, teachers, business practices and marketers
meets the requirements of federal state educational standards of higher education of the latest generation.
Students of educational organizations of higher education studying in the areas of training of undergraduate "Management and" Economics", profile "Marketing", students and undergraduates studying special marketing disciplines: "Banking Marketing", "Internet Marketing", Marketing small and medium -sized businesses", "marketing research", "marketing communications"," marketing planning and audit "," marketing of tourism "," marketing services", "international marketing", "marketing in the industries and areas of activity", “non -commercial marketing "," Fundamentals of strategic marketing "," behavior of consumers", "industrial marketing", "trade marketing", "pricing and distribution policy", as well as graduate students, teachers, business practices and marketers
Author:
Author:Sidorchuk Roman Roaldovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Higher Education. Bachelor
ISBN:
ISBN:978-5-16-014784-0
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