Marketing communications. Textbook
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The textbook introduces the main tools of marketing communications - such as advertising, PR, sales stimulation, personal sales, sponsory, branding, and gives an idea of the issues of their organization, planning, budgeting and evaluating effectiveness. Particular attention is paid to the features of the formation of a communicative policy and the strategy of the enterprise. Tasks for seminars are presented: tests, practical situations, control issues.
For students of educational institutions of secondary vocational and higher education, students in the enlarged group of specialties and directions 38.00.00 “Economics and Management”
For students of educational institutions of secondary vocational and higher education, students in the enlarged group of specialties and directions 38.00.00 “Economics and Management”
Author:
Author:Grigoryan Ekaterina Seyranovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Secondary Professional Education
ISBN:
ISBN:978-5-16-016384-0
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