Marketing: Big Explanatory Dictionary of Alexander Pankrukhin
Please sign in so that we can notify you about a reply
The large explanatory dictionary of the marketing terms of Alexander Pavlovich Pankrukhin, one of the founders of the modern Russian marketing school, has become a hundredth book of not only students, bachelors and masters, but also generations of professionals in the Russian business environment. The new, memorial publication not only confirms the test of the time of this important book, but has included changes that have occurred over the past ten years characterizing the increased demand and the need for professional marketing by real business, as well as compliance with new consumer reality trends.
Explanatory dictionary gives the definitions of traditional and new terms for marketing of terms and phrases (including foreign terms and the abbreviations used in the press), various points of view and the author’s position in their content, presents readers with the history of the occurrence, development of the corresponding phenomena, directions, methods , marketing tools in the world and in Russia, their advantages and disadvantages. Each article of the dictionary also contains links to the main used sources of information.
Explanatory dictionary will be useful to everyone who works in the fields of marketing, market research, advertising, logistics, merchandising, wholesale and retail trade, public relations, and business journalism. It is also needed for those who have to deal with specialists from these spheres and who acts marketing consumers - customers in stores, manufacturers and participants in transactions on their behalf, suppliers. A certain marketing system presented in the dictionary is also focused on the requests of educational institutions - students, listeners, graduate students and marketing teachers. These are the main target audiences of this book.
The real edition of the dictionary was prepared by members of the Guild of Marketologists in 2018-2020. Based on the work of A.P. Pankekhina (M.: Omega-L, 2007) in memory of our colleague and dear friend
Explanatory dictionary gives the definitions of traditional and new terms for marketing of terms and phrases (including foreign terms and the abbreviations used in the press), various points of view and the author’s position in their content, presents readers with the history of the occurrence, development of the corresponding phenomena, directions, methods , marketing tools in the world and in Russia, their advantages and disadvantages. Each article of the dictionary also contains links to the main used sources of information.
Explanatory dictionary will be useful to everyone who works in the fields of marketing, market research, advertising, logistics, merchandising, wholesale and retail trade, public relations, and business journalism. It is also needed for those who have to deal with specialists from these spheres and who acts marketing consumers - customers in stores, manufacturers and participants in transactions on their behalf, suppliers. A certain marketing system presented in the dictionary is also focused on the requests of educational institutions - students, listeners, graduate students and marketing teachers. These are the main target audiences of this book.
The real edition of the dictionary was prepared by members of the Guild of Marketologists in 2018-2020. Based on the work of A.P. Pankekhina (M.: Omega-L, 2007) in memory of our colleague and dear friend
Author:
Author:Berezin I., Karpova S., Koru N. et al .
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
ISBN:
ISBN:978-5-394-04477-9
No reviews found