Marketing B2V. Tutorial
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B2V marketing is a rapidly developing area, the basis of which is the interaction of business organizations with organizations acquiring goods and services for use in their own production of goods and services for which there are demand from other organizations, in the markets of end consumers or from the company as a whole. Globalization, strengthening the influence of digital technologies on competition, the growth of consumer awareness and tightening their requirements for purchased goods and services enhance the strategic role of B2V marketing. Competitiveness in the B2V markets is increasingly determined by their participation and position in competitive and viable networks of creating values.
For students, graduate students of universities, scientists and teachers.
2nd edition, processed and supplemented
For students, graduate students of universities, scientists and teachers.
2nd edition, processed and supplemented
Author:
Author:Beck Mikhail Alexandrovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Higher Education. Magistracy
ISBN:
ISBN:978-5-16-017157-9
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