Marketing as a series. Stories awaiting
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If your marketing communications do not imply continuing, like a good series, then each time you are fighting for the attention of potential customers from scratch, applying a lot of effort and pouring significant amounts into promotion.
If your marketing involves a continuation and people are waiting for the next "series", then you keep people "warm" and you do not need to warm them every time again. Thus, the effectiveness and profitability of communications increases significantly. You can offer customers to take part in the creation of your series, thereby strengthening their loyalty. Iya Imshinetskaya - the author of systemic promotion technology - tells how to build a line of marketing communications so that customers monitor it and always expect to continue.
The publication will be useful to managers and owners of business, as well as those who are just going to open their own business, managers and managers of marketing, advertising and PR departments, as well as teachers of marketing and marketing communications courses
If your marketing involves a continuation and people are waiting for the next "series", then you keep people "warm" and you do not need to warm them every time again. Thus, the effectiveness and profitability of communications increases significantly. You can offer customers to take part in the creation of your series, thereby strengthening their loyalty. Iya Imshinetskaya - the author of systemic promotion technology - tells how to build a line of marketing communications so that customers monitor it and always expect to continue.
The publication will be useful to managers and owners of business, as well as those who are just going to open their own business, managers and managers of marketing, advertising and PR departments, as well as teachers of marketing and marketing communications courses
Author:
Author:IMSHINTSKY IYA Anatolyevna
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Science & Math
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-1751-2
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