Marketing analysis: tools and cases

Cases offered in the training manual reflect the modern practice of Russian and international companies.
The manual includes seven topics: “Content of the marketing process aimed at providing values ​​to customers”, “Analysis and management of the retail trade trade assortment”, “Brand management”, “Omnichanal marketing”, “Quantitative research methods in marketing” , “Promotion of the company"s services through Internet marketing”, “International Marketing”. At the beginning of each topic, the basic concepts and tools of marketing analysis are given, the knowledge of which will be useful to students when analyzing cases.
For students studying in the field of training Management, profile Marketing (level of undergraduate), as well as in the direction of preparation Management (master"s level)