Marketing 5.0. Next-generation technologies
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For the first time in history on Earth, five generations live together with various views, preferences and behavior. With an increase in the role of generations Z and alpha, the time has come for the next evolutionary jump in marketing.
Philip Kotler, the world-famous gurus of marketing, together with experts of the host consulting on Digital transformation Markplus, Inc. In his new book, know-how to use advanced marketing technologies, as well as a comprehensive study of what challenges are facing marketing today today.
Inside you will find answers to questions:
· What are the consequences of the COVID-19 still to encounter business?
· What should be the customer experience of a new generation?
· What technologies will become the driving marketing forces 5.0?
· Why, despite the fact that the technologies have won a strong place in our lives, it is humanity that should remain in the center of the marketing focus 5.0.?
· How, knowing this, to companies to use it
Philip Kotler, the world-famous gurus of marketing, together with experts of the host consulting on Digital transformation Markplus, Inc. In his new book, know-how to use advanced marketing technologies, as well as a comprehensive study of what challenges are facing marketing today today.
Inside you will find answers to questions:
· What are the consequences of the COVID-19 still to encounter business?
· What should be the customer experience of a new generation?
· What technologies will become the driving marketing forces 5.0?
· Why, despite the fact that the technologies have won a strong place in our lives, it is humanity that should remain in the center of the marketing focus 5.0.?
· How, knowing this, to companies to use it
Author:
Author:Филип Котлер, Сетиаван Айвен, Картаджайа Хермаван
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-121305-3
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