Маркетинг
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The book reveals the concepts and content of marketing, the meaning and essence of marketing research systems, and the strategy of marketing activity. Much attention is paid to the role of marketing in the economic development of the country, advertising and the main areas of advertising activities of the enterprise.
Designed for students of economic specialties
Designed for students of economic specialties
Author:
Author:Приходько А.В., Замедлина Е.А.
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-517-03697-1
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