Manipulative technologies in commercial advertising. Tutorial
Please sign in so that we can notify you about a reply
The manual discusses the main issues of impact on consumers through manipulative technologies used in modern commercial advertising. First of all, the textbook is designed for students of the preparation areas 42.03.01 "Advertising and public relations" and can be used during the teaching of such disciplines as "theory and practice of advertising", "consumer behavior", "advertising and communication workshops".
Consideration of the issues covered in the manual is relevant, both for those who master the basics of advertising, and for those who are simply interested in technologies, through which consumers are inclined to acquire certain goods
Consideration of the issues covered in the manual is relevant, both for those who master the basics of advertising, and for those who are simply interested in technologies, through which consumers are inclined to acquire certain goods
Author:
Author:Писаревская Наталья Сергеевна
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-00187-437-9
No reviews found