Management of special events in the field of culture. Tutorial
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The manual is devoted to types, technologies for the preparation and organization of special events, or Event-management-an integral part of modern marketing, PR, advertising in the socio-cultural sphere. Particular attention is paid to the interactive methodology of preparing and conducting special events, the realization of their communicative potential, and the development with their help of social partnership.
The publication is intended for students (bachelors and masters) of higher and secondary special educational institutions of culture and art, specialists and all those interested in modern effective social technologies.
5th edition, stereotypical
The publication is intended for students (bachelors and masters) of higher and secondary special educational institutions of culture and art, specialists and all those interested in modern effective social technologies.
5th edition, stereotypical
Author:
Author:Tulchinsky Grigory Lvovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Socio-cultural activity
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-8114-7850-7
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