Management of organizational competitiveness. Textbook
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The textbook discusses the problems of managing the organization’s competitiveness. The issues of the theory of competition, its role in the market economy, as well as the formation of concepts about the types of competition in Russia, the methodology of market analysis, determine the essence and the need to manage the competitiveness of the organization and the formation of the principles for choosing the choice of competition strategies.
complies with the requirements of federal state educational standards of higher education of the latest generation.
Designed for students in the areas of training "Economics" and "Management", as well as for students of engineering and technological areas of training and specialties of universities studying the disciplines of the economic and organizational cycle, graduate students, employees of organizations, consulting firms and entrepreneurial structures .
2nd edition, corrected
complies with the requirements of federal state educational standards of higher education of the latest generation.
Designed for students in the areas of training "Economics" and "Management", as well as for students of engineering and technological areas of training and specialties of universities studying the disciplines of the economic and organizational cycle, graduate students, employees of organizations, consulting firms and entrepreneurial structures .
2nd edition, corrected
Author:
Author:Антонов Геннадий Дмитриевич
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-16-018402-9
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