Management of innovative activities. Textbook
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The textbook is a synthesis of scientific, theoretical and practical knowledge in the following areas: innovative management, innovative marketing, knowledge management, organizational changes. Systematically reveals the content of processes and mechanisms for managing innovative activities at the level of organizations, their associations and the region. It gives the basics of substantiation, development, financing, implementation, promotion and evaluating the effectiveness of innovative projects. The directions of changes in managerial processes, improving the quality of development of a new product are shown.
The textbook is intended for use in the educational process in the study of disciplines: "Innovation Management", "Strategic Marketing", "Marketing", "Management of Innovation Activities", "Knowledge Management", "Change Management", "Management of Innovation Projects" et al. The breadth and systematicity of the issues considered in the textbook determines the feasibility of its use by students of educational programs of higher education and graduate students
The textbook is intended for use in the educational process in the study of disciplines: "Innovation Management", "Strategic Marketing", "Marketing", "Management of Innovation Activities", "Knowledge Management", "Change Management", "Management of Innovation Projects" et al. The breadth and systematicity of the issues considered in the textbook determines the feasibility of its use by students of educational programs of higher education and graduate students
Author:
Author:Kuznetsov D.V., Kamensky N.A., Iskanderova T. A.
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-907003-35-4
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