Management of a client -oriented company. Basic theoretical and methodological approaches
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Client-orientation as one of the main concepts of modern marketing began to actively develop in the 1990s. Despite a fairly long period of theoretical study of customer focus, its unified definition still does not exist. The monograph is devoted to the systematization of theoretical and methodological approaches to the definition, evaluation and management of client -orientation of the company. A multi -level approach to understanding customer orientation and a multidimensional approach to its assessment are described. Separate chapters are devoted to the study of customer orientation in the Russian market: the features of the customer orientation of Russian companies are revealed, as well as the practices of introducing the concept of orientation towards a client in Russian companies using various industries.
The book is addressed to students, as well as all the problems of the development of customer orientation
The book is addressed to students, as well as all the problems of the development of customer orientation
Author:
Author:Гулакова Ольга Вячеславовна
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-7598-2558-6
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