Management and marketing in the service (PR and advertising as tools)
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The theoretical foundations of marketing of services, experience and practical recommendations on the implementation of the business service are considered. Particular attention is paid to issues of commodity, price, communication and competitive policy of service structures, as well as industrial and other enterprises in the field of professional service of consumers. The methods of illustrated analysis were proposed that facilitating the organization of decision-making processes and the management of production and commercial activities of producers of services in conditions of increased dynamism of market conditions.
The training manual was prepared at the Department of Applied Economy Penza State Technology Academy and is intended for students studying in economic specialties
The training manual was prepared at the Department of Applied Economy Penza State Technology Academy and is intended for students studying in economic specialties
Author:
Author:Kokareva Anzhella Vladimirovna, Maruseva Inna Vladimirovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-4475-9885-3
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