Magnetic texts
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This book is a real guide for "magic". Masters of the selling texts Ivan Polnechik and Vladimir Nikonov created a teaching manual of phenomenal action - you do not even notice how you study during reading.
The vast experience of the world gurus of copywriting is collected here and there is nothing superfluous. Only the main and trouble -free methods of manipulation of the reader"s consciousness. You will find out what is the secret of the ideal title, how to correctly arrange "clues" for the eyes, avoid the words that kill your text, and with simple typographic means to make the text attractive and working.
In addition to advertising techniques of direct impact, there are many useful recommendations on literary skills. How to create an exciting story, edit the text and check the power of its influence. And also - recharge with powerful energy and keep your own inspiration.
The book is written with good humor - read and enjoy
The vast experience of the world gurus of copywriting is collected here and there is nothing superfluous. Only the main and trouble -free methods of manipulation of the reader"s consciousness. You will find out what is the secret of the ideal title, how to correctly arrange "clues" for the eyes, avoid the words that kill your text, and with simple typographic means to make the text attractive and working.
In addition to advertising techniques of direct impact, there are many useful recommendations on literary skills. How to create an exciting story, edit the text and check the power of its influence. And also - recharge with powerful energy and keep your own inspiration.
The book is written with good humor - read and enjoy
Author:
Author:Poloniki Ivan, Nikonov
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Business book
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-370-04191-4
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