Lego. How the company rewrote the rules of innovation and won the world toy industry
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It tells about the principles of the company that produces the most popular toys in the world, describes in detail its unique approach to creative activity and the most amazing transformation in business in recent years. Having ceased to keep up with radical changes in business, LEGO began to incur losses and was forced to completely rewrite the innovation code, as a result of which it turned into one of the most profitable and dynamic companies in the world.
For a wide range of readers
For a wide range of readers
Author:
Author:Robertson David
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Economics. Business
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-985-15-3717-0
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