Lazy marketing. The principles of passive sales
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Each owner of the company wants to have a high rate of profit, without making great efforts. How to make consumers come to the store again and again and are always satisfied? How to make the company"s goods and brands are very popular? How to achieve all this without carrying out large investments and without attracting highly paid specialists? We must use the lazy marketing. This manual offers simple algorithms for finding mutual understanding with consumers and building sales promotion programs. The book discusses the methods of conducting elementary marketing research and organizing passive sales. For managers-marketers, individual entrepreneurs, managing shops, as well as for students studying the discipline Marketing
Author:
Author:Zhdanova Tamara Sergeevna
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-394-04005-4
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