Lateral marketing. The technology for finding revolutionary ideas
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Lateral marketing is a technique for finding non -standard market solutions. It allows you to develop new products, find new market niches and ultimately make a breakthrough in business. In this book you will find a detailed guide to introduce lateral marketing into the practice of your company. Without a doubt, lateral marketing becomes a key market concept of the 21st century, and managers push the boundaries of their thinking and significantly increase profit.
"lateral marketing creates, vertical - chooses."
Philip Kotler, Fernando Tias de demon
What is the book:
About how the inertial movement according to a given plan in vertical marketing today is time to dilute with something more modern. On the lateral perception of reality as an opportunity to open new horizons, and accordingly bring a greater profit of the company.
lateral marketing - a methodology for finding non -standard market solutions. It allows you to develop new products, find new market niches and ultimately make a breakthrough in business. In this book you will find a detailed guide to introduce lateral marketing into the practice of your company.
No doubt, lateral marketing becomes a key market concept of the 21st century, and managers extend the boundaries of their thinking and significantly increase profits.
Why is the book worthy of reading:
lateral marketing as a creativity that was forgotten in today"s bustle management.
Fights without rules: how to move away from the usual step -by -step schemes and focus exclusively on the final result.
Overcoming fragmentation as another advantage of lateral marketing.
Random search for ideas, as well as coincidences - why are they needed? To the question of the best innovations of mankind.
Internet as an additional niche for the flight of marketing imagination.
For whom this book:
For managers and owners of companies, specialists in the field of marketing and advertising, as well as all those who are interested in non -stepy thinking as an ideal way of developing new ideas
"lateral marketing creates, vertical - chooses."
Philip Kotler, Fernando Tias de demon
What is the book:
About how the inertial movement according to a given plan in vertical marketing today is time to dilute with something more modern. On the lateral perception of reality as an opportunity to open new horizons, and accordingly bring a greater profit of the company.
lateral marketing - a methodology for finding non -standard market solutions. It allows you to develop new products, find new market niches and ultimately make a breakthrough in business. In this book you will find a detailed guide to introduce lateral marketing into the practice of your company.
No doubt, lateral marketing becomes a key market concept of the 21st century, and managers extend the boundaries of their thinking and significantly increase profits.
Why is the book worthy of reading:
lateral marketing as a creativity that was forgotten in today"s bustle management.
Fights without rules: how to move away from the usual step -by -step schemes and focus exclusively on the final result.
Overcoming fragmentation as another advantage of lateral marketing.
Random search for ideas, as well as coincidences - why are they needed? To the question of the best innovations of mankind.
Internet as an additional niche for the flight of marketing imagination.
For whom this book:
For managers and owners of companies, specialists in the field of marketing and advertising, as well as all those who are interested in non -stepy thinking as an ideal way of developing new ideas
Author:
Author:Филип Котлер
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-9614-6134-3
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