Lateral marketing. Technology for searching for revolutionary ideas
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Quote: lateral marketing creates, vertical - chooses. Philip Kotler, Fernando Tias de demon
What is the book lateral marketing: technology for finding revolutionary ideas
About how the inertial movement according to a given plan in vertical marketing today is time to dilute with something more modern. On the lateral perception of reality as an opportunity to open new horizons, and accordingly bring a greater profit of the company.
lateral marketing - a methodology for finding non -standard market solutions. It allows you to develop new products, find new market niches and ultimately make a breakthrough in business. In this book you will find a detailed guide to introduce lateral marketing into the practice of your company.
Without a doubt, lateral marketing becomes a key market concept of the 21st century, and managers push the boundaries of their thinking and significantly increase profits.
Why is the Lateral Marketing book worthy of reading: lateral marketing as a creativity that was forgotten in today"s bustle management. Fights without rules: how to move away from the usual step -by -step schemes and focus exclusively on the final result. Overcoming fragmentation as another advantage of lateral marketing. A random search for ideas, as well as coincidences - why are they needed? To the question of the best innovations of mankind. The Internet as an additional niche for the flight of marketing imagination.
For whom this book is: for managers and owners of companies, specialists in the field of marketing and advertising, as well as all those who are interested in unbearable thinking as an ideal way of developing new ideas.
Who are the authors: Philip Kotler-professor of international marketing of the Higher School of Management J. L. Kelllog at the North-Western University, is considered one of the fathers of modern marketing. He received a master"s degree in the economy at the University of Chicago and the degree of Doctor of Philosophy for Economics at the Massachusetts Technological Institute. The author of a number of books and more than 100 articles on marketing and management, has many titles and awards for an outstanding contribution to marketing.
Fernando Triassa de demon - Spanish economist, writer, as well as the founder and partner of the consulting company Salvetti & llombart. In Russian, in addition to this book, his work on economics and practical psychology “Formula of Happiness” was published, the novel “Lord of Sounds” was also published
What is the book lateral marketing: technology for finding revolutionary ideas
About how the inertial movement according to a given plan in vertical marketing today is time to dilute with something more modern. On the lateral perception of reality as an opportunity to open new horizons, and accordingly bring a greater profit of the company.
lateral marketing - a methodology for finding non -standard market solutions. It allows you to develop new products, find new market niches and ultimately make a breakthrough in business. In this book you will find a detailed guide to introduce lateral marketing into the practice of your company.
Without a doubt, lateral marketing becomes a key market concept of the 21st century, and managers push the boundaries of their thinking and significantly increase profits.
Why is the Lateral Marketing book worthy of reading: lateral marketing as a creativity that was forgotten in today"s bustle management. Fights without rules: how to move away from the usual step -by -step schemes and focus exclusively on the final result. Overcoming fragmentation as another advantage of lateral marketing. A random search for ideas, as well as coincidences - why are they needed? To the question of the best innovations of mankind. The Internet as an additional niche for the flight of marketing imagination.
For whom this book is: for managers and owners of companies, specialists in the field of marketing and advertising, as well as all those who are interested in unbearable thinking as an ideal way of developing new ideas.
Who are the authors: Philip Kotler-professor of international marketing of the Higher School of Management J. L. Kelllog at the North-Western University, is considered one of the fathers of modern marketing. He received a master"s degree in the economy at the University of Chicago and the degree of Doctor of Philosophy for Economics at the Massachusetts Technological Institute. The author of a number of books and more than 100 articles on marketing and management, has many titles and awards for an outstanding contribution to marketing.
Fernando Triassa de demon - Spanish economist, writer, as well as the founder and partner of the consulting company Salvetti & llombart. In Russian, in addition to this book, his work on economics and practical psychology “Formula of Happiness” was published, the novel “Lord of Sounds” was also published
Author:
Author:Kotler F., Triass de demon F.
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Alpina. Business
ISBN:
ISBN:978-5-9614-2742-4
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