It will work! How to introduce changes at maximum resistance

Step -by -step guide for the introduction of innovations
little is so hard to give business as changes. Here are the resistance of employees, and the shortage of resources, and fatal miscalculations at the planning stage.
Amy Radin - a well -known consultant on innovation issues, offers an author’s three -stage program: "Search - implementation - scaling".
More than a thousand customers Radin note that her approach allows:
- avoid the critical mistakes that most innovators make,
- Prepare the soil in the company,
- choose the most suitable implementation scenario,
- to motivate employees, turning them from their opponents into loyal supporters,
- prevent excellent undertakings from developing into profanity.
The book includes interviews with 50 leaders of the largest corporations and startup investors, insights that will help to go from the idea of ​​the idea to the result