Introduction to Territorial Marketing: Study Guide
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The training manual allows you to form competencies in the field of specialized marketing activities - the marketing of the territory. The theoretical part of the manual outlines modern concepts, technologies, methods and strategic aspects of marketing of territories, gives an idea of the specifics of the marketing management of territory, including digital marketing, marketing of clusters, crowdsourcing, branding, and some aspects of interaction with consulting firms were considered. To consolidate theoretical knowledge and the formation of practical skills in each chapter, theoretical material is accompanied by questions for self -control and practical tasks.
complies with the requirements of federal state educational standards of higher education of the latest generation.
For students in the direction of preparation of bachelors on 03/38/02 "Management", it can also be useful to students in the direction of training of the magistracy on 04/38/02 "Management", students of business schools, continuing education programs, practitioners engaged in regional management and marketing
complies with the requirements of federal state educational standards of higher education of the latest generation.
For students in the direction of preparation of bachelors on 03/38/02 "Management", it can also be useful to students in the direction of training of the magistracy on 04/38/02 "Management", students of business schools, continuing education programs, practitioners engaged in regional management and marketing
Author:
Author:Алешникова В.И.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-16-016626-1
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