Intra -company planning
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The training manual reveals the basic concepts and approaches of internal planning, analyzes methodological issues of planning, features of the formation of strategic, tactical and operational plans. Both theoretical and practical aspects of functional planning at the enterprise are considered, namely: the structure, main forms and stages of the development of the marketing plan, the essence and characteristics of the business plan and its components, budgeting as a technology of planning and management.
For undergraduate students studying in the areas of training Economics and Management, scientific and pedagogical workers, graduate students, as well as specialists employed in the field of intra-company planning and management
For undergraduate students studying in the areas of training Economics and Management, scientific and pedagogical workers, graduate students, as well as specialists employed in the field of intra-company planning and management
Author:
Author:Chernyaev Maxim Vasilievich, Solovyova Yuliana Vladimirovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Training publications for bachelors
ISBN:
ISBN:978-5-394-03796-2
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