Internet Marketing. Textbook
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The textbook gives a description of all areas of Internet marketing, which is an integral part of modern marketing. Its varieties, tools, marketing policies on the Internet are examined in detail. Some types of marketing research on the Internet and their methods are disclosed. The textbook has a clear structure. During its preparation, modern trends in the field of Internet marketing were taken into account. For undergraduate students studying in the areas of training Economics, Management and Trade. The textbook will be useful to graduate students, teachers, related specialties, as well as practitioners
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-394-04250-8
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