Internet advertising. The course of the young fighter

The book in a very concentrated form contains information about all types of advertising on the Internet: on websites, on social networks, using electronic mailings, partnerships, advertising campaigns in Yandex and Google, etc. describes the features of each type of Internet advertising , recommendations and step -by -step instructions are given to start practical work. The second edition examines the new Google and Yandex advertising rooms, information about actual tools that allows contextual and targeted advertising campaigns on social networks and search engines are given.
The book is intended for advertisers (small and medium-sized businesses), marketers and webmasters who practically engage in Internet advertising, as well as for students studying this topic.
2nd edition, processed and supplemented